The challenge first received media attention after professional golfer Greg Norman nominated news anchor Matt Lauer in July 2014 on NBC’s Today. This sparked a trend that led millions of people to post videos on social media to raise awareness of ALS.Īmyotrophic lateral sclerosis is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Why was the Ice Bucket challenge so popular? In the U.S., there were 2.5 million participants who donated $115 million to the ALS Association. More than 17 million people participated in the challenge worldwide. A chart from the ALS Association shows that $77 million, or 67%, of the funds were designated to research and another $23 million, or 20%, were given to patient and community services. The Ice Bucket Challenge raised more than $115 million for the ALS Association. The origin of the campaign has been attributed to Pete Frates, a Boston College alumnus who was diagnosed with ALS in March 2012. Over a two-year period, the money raised through the challenge helped fund research and development of treatment drugs. More than 17 million people posted videos online, including Bill Gates and former president George W. It went viral in July and August 2014, using social media as a platform to reach a worldwide audience. The individual then nominates a minimum of three people to do the same thing, having only a 24-hour time frame to complete the challenge and make a donation to the Amyotrophic Lateral Sclerosis Association. The Ice Bucket Challenge is a campaign to promote awareness of amyotrophic lateral sclerosis (ALS) - also known as Lou Gehrig's disease - and encourage donations for research. A person is filmed as a bucket of water and ice is dumped over the individual's head. All you have to do is collect trash in a bucket and then dispose of it properly.What is the Ice Bucket challenge and when did it start? Trash is also a major problem in some cities, so Kahi Pacarro of Sustainable Coastlines in Hawaii has started a campaign to get people to clean up. More than 1,950 Palestinians were killed in the most recent conflict in Gaza, and Yusef wanted to raise awareness on the terrible living conditions there. Student Maysam Yusef called on people do just that to draw attention to the conflict in Gaza. Now, if you thought pouring ice water over your head is a challenge, imagine sand or debris. Actor Orlando Jones used his to draw attention to civil rights following the police shooting of an unarmed teenager in Ferguson, Missouri, by pouring a bucket full of bullets on himself. Several celebrities have been asked to do the Ice Bucket Challenge. While eating a taco or drinking a beer, you can also give money to an abortion fund because the procedure can be very expensive. The challenge was started by Andrea Grimes. If you are not game for the toilet water challenge, you can drink beer or eat a taco to support women's reproductive rights. But not everyone may be keen on this version of the challenge. You can also use toilet water for the ice bucket challenge like Matt Damon to raise awareness of more than 800 million people who have no access to clean drinking water around the world.
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